How we got a Startup business go from LESS THAN 100 REACH to OVER 170K+ ORGANIC REACH
For Startup businesses, one of the most significant challenges for them is gaining visibility and expanding its reach.
But with dedication, strategic efforts, and appropriate actions based on where your business is currently at, a startup can go from having less than 100 initial reach to achieving over 170,000 organic reach.
How do we know that this is possible?
It’s because we’ve done it already for one of our Startup clients.
This transformation doesn't happen overnight though; it's the result of relentless hard work, smart marketing strategies, and a deep understanding of the target audience.
In the early stages, a startup often grapples with limited resources and a relatively unknown brand. But by consistently delivering value, refining their product or service, and engaging with their audience, they were able to build a loyal following.
The journey to 170K+ organic reach is marked by several milestones. It starts with understanding your niche and creating content that resonates with that specific audience. Content marketing, social media engagement, and search engine optimization (SEO) play pivotal roles in this process.
Startup mistakes that causes them to only get LESS THAN 100 reach
Over the years that we’ve been working with different businesses, here are the things that we’ve noticed that kept them away from growing their social media pages:
Unrealistic expectations. Some startups will expect an immediate 1M views in one video. And while we’ve made this possible for some of our clients, this doesn’t happen all the time especially if (a) your market is already very saturated, (b) you have ZERO to LITTLE exposure both online and offline, (c) you have small to average marketing budget, (d) you have no team that can allow you to create amazing videos or has no budget for it. Movies like Barbie and other bigger brands such as Angkas can get viral contents multiple times because their brands have already been established, they already have an existing large community, and a large marketing budget. So rule of thumb: Always manage your expectations.
Not cross-marketing. This means you’re not maximizing the use of holistic marketing to make all your contents and marketing strategies be in sync with one another.
Kept changing mind. This is when a Startup kept acting on a push and pull when it comes to fully committing to marketing strategies. If you’re committed to growth, commit to it!
Small marketing budget. Quality outputs and faster growth would require higher marketing budget. As a marketing agency that has also worked with tons of Startups, we’ve heard couple of times already how most of them started with a cheaper option of marketing team, worked with an intern for the sake of saving. But here’s the thing, there’s also a “price paid” for resorting to free or cheaper labor and marketing budget.
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