From 0.6% Engagement Rate to 12% Engagemenr Rate on their Socials After 1 Month!
"I'm pretty sure that's the most views and likes we've gotten!"
During our Social Media Audit for this client, we have calculated that they have only 0.6% Engagement Rate.
Meaning? Only 0.6% of their followers engaged or responded in some of their posts.
In marketing, anything below 1% Engagement Rate is considered very low. More so when we discovered that they've been in business for 5 years already and this has been their engagement, even lower, ever since.
Hence, there were a lot of re-strategizing that was done on our end to elevate their engagement on their socials.
Quality beats Mindless Quantity
In summary, our one-month transformation took the client from a very low engagement to a flourishing 12% organic engagement rate, due to our strategic pivot from quantity-centric posting to a data-driven and creatively-fueled social media strategy.
In fact, in Engagement Rate Charts, 6% of engagement rate is already considered very high — and we have surpassed way above that!
This success story just underscores the invaluable impact of a well-executed and tailored approach in the world of digital marketing.
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