Startup Business with 2k FB Followers but is now reaching 100k+ People Organically
We've encountered and audited numerous brands in the past with 20k+ Facebook followers on their page, yet barely manages to engage a mere 500 people. This is actually a bad sign as it means that their Engagement Rate is close to zero, and plainly means that their strategy needs a revamp (most of the time, we’d find out their followers were bought).
So what’s the best way to market your business so that your audience engages?
The usual answer we say: Research.
Part of what we do at All Over Socials is to make sure that we do a thorough research for the brands that we’re working with such as their target market, their niche, etc. By doing this, we get to make a creative plan that’s also based on the data that we have gathered. This allows us to create a strategy that will appeal to their audience and potential audience.
For this startup brand that we’re working with, our content strategy and engagement tactics enabled us to reach an 100k+ people organically, with no reliance on paid advertisements.
This success can be attributed to a meticulously crafted content plan, strategic audience targeting, and a genuine commitment to building meaningful connections within their online community.
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