How to market a “BORING” brand without being boring | From 0 to 4M ORGANIC Reach (Yes, it happened IRL)
In today's digital landscape, capturing the attention of people online can be daunting, especially for brands OUTSIDE the typical fashion, food, or entertainment niches... the "boring", “untypical”, "complex" niches.
Mylo Speech Buddy faced the challenge of marketing a niche product in a society where discussions about autism and mental health are stigmatized. Through thorough market research, the team identified the need to address various perspectives – from parents of autistic children to those unaware or misinformed about the condition.
In this video, we EXPOSED our thinking process and strategy for one of our clients whom we took from ZERO to over 4M+ Organic Reach on social media. Note: They are an app for kids with ASD, Mylo Speech Buddy (@mylospeechbuddy).
