How mylo, a Startup, went from ZERO to over 700k+ views in just TWO WEEKS
"How do we market a Startup brand that caters to kids with Autism?"
Not too long ago, Lucila Grace Bernardino (the Founder at All Over Socials) had a conversation via Zoom with Vincent Rocha (the CEO of Mylo Speech Buddy), Direk Mark Meily (a TV Director/Film Maker and Chief Learning Officer of Mylo), and Jennifer Rivera (the PR and Marketing Head of Mylo).
At the heart of the discussion was the Social Media Battleplan that we have crafted for Mylo.
The challenge faced by our team at All Over Socials was a significant one – navigating the sensitive terrain surrounding autism in the Philippines.
Mylo Speech Buddy's mission involves aiding individuals often considered a "taboo" subject for mainstream discourse. The goal is to empower children with Autism Spectrum Disorder (ASD) and Speech Delay.
With a genuine desire to facilitate change and drive awareness, we ventured forth with a tailor-made Social Media Battleplan aligned with Mylo's vision.
Our Founder, Lucila, took a lot of morning strolls with her hubby and baby, and over-the-coffee discussion with the team on how can we market a brand related to ASD and at the same time raise awareness?
Fast forward (not more than 2 weeks of working Together),
Starting from ZERO, Mylo gained OVER 700k+ all organic views on TikTok, nearly reaching 10k followers with tons of engagement and support all over socials!
We hope that through this journey, more Au-some families will become more empowered in sharing their stories and experiences with the Mylo app.
Catch more of Mylo’s journey on their Socials:
TikTok / Facebook / Instagram
Download their app here: http://bit.ly/mylospeechbuddy
What’s the SECRET behind Mylo’s growth?
Watch the TIKTOK VIDEO BELOW for more info.
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